How is it that we don’t speak of The Creation in the same reverent tones as The Kinks, The Stones, and The Who? They made seemingly commercial, well-written songs with appealing melodies, and they were produced by Shel Talmy, who produced and arranged tracks by The Kinks and The Who. Guitarist Eddie Phillips ostensibly created guitar bowing (playing guitar with a violin bow), but Jimmy Page isn’t sending him royalty checks. They had a stage show that would incite fervor; they had the right look; they had the crunchy, chunky sounds that epitomized a very specific era of British rock. And yet, and yet, they’re maybe a footnote in rock history.